Important design trends of ecommerce checkouts

230 Ecommerce businesses were surveyed to discover what cart page features convert the most users. Open up your current shopping cart page and see if it matches up with the below features.

How coherent and user friendly is the cart page layout?
Is the cart page branded to match the rest of the site?
Does the design of the cart page look sloppy compared to the rest of the site?

Are product images displayed in the cart?

Is there a continue shopping button in the cart page?

Does the site have a clear return policy in the cart page?

Does the site provide privacy assurances in the cart page?

Does the site use cross-sells & upsells in the cart?

Does the site provide live assistance via phone in the cart page?

Does the cart display promotion/coupon boxes?

If free shipping is offered, is this displayed in the cart?

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Does the site provide multiple shipping options?

Does the site provide estimated delivery times for different shipping options on the same page?

Does the site allow for Guest checkout?

 

If your noticing that a lot of users are exiting your site from the cart page then its time to think about a redesign of your cart page.
It can be one of the most difficult pages to get right and still look beautiful. So many elements need to be taken into account as well as demonstrating an understanding for the limited patience of the user and the absolute necessity of leading them through the process to the end.